11 November 2015. Honda Motorcycles will not be displaying at the 2015 Sydney Motorcycle Show. Honda Motorcycles General Manager, Peter Singleton confirmed that Honda Australia would not display motorcycles at the Sydney Motorcycles Show. Mr Singleton said “As Australia’s number 1 Motorcycle & ATV brand, we issue this statement so our loyal customers and other visitors are not surprised by our absence if they attend the show.” However, Honda will not be completely absent from the Sydney Show as it is the major sponsor of the Honda Motorcycles Head2Head EnduroCross at the event on November 20-22. The event will see Australia’s best riders go head-to-head on an exciting and challenging purpose-built track in the Troy Bayliss EnduroCross event at Sydney Olympic Park. Mr Singleton went on to say “As you can see from our support of the EnduroCross, we do not have any issues with the Motorcycle Show or the Organisers but simply want to take a different direction with our customer engagement. We want to give our fans and customers a more interactive experience and we need to reach out to new markets for motorcycles. To this end we have participated in numerous other events throughout 2015, including the Australian MotoGP, Melbourne F1 Grand Prix, V8 Supercar Clipsal 500, Regional Field Days, as well as special Honda ‘Try It’ sessions around Australia. For 2016 we will further expand and enhance these experience events.” To view the current range of Honda Motorcycles, see your nearest Honda Dealer, ring 1 300 1 HONDA or go to honda.com.au.
